This book is to evaluate the effectiveness by using virtual tour as a marketing tool to promote domestic tourism in Malaysia. Destination image has been proven as an effective marketing tool to promote all kind of tourist destination. However, destination marketer often found that destination image does not provide synchronous information to internet user during information search process and tourist are more rely on other's tourist experience to make purchase decision. Besides that, due to the characteristic of tourism product, marketers cannot provide product trail to lessen the travel anxiety of potential customer. Virtual reality, the new developing technology is able to allow the potential tourist to experience a similar tourist spot environment. Destination marketers in advanced country have been used this technology to further enhance their destination marketing plan. Therefore, this research is conducted to investigate it effectiveness towards Malaysian tourist.
The Internet has created a tremendous impact on customer-producer communication, which is a strategic variable for the success of the business. Consequently, organizations have established Virtual Customer Environments (VCEs) such as interactive websites with online discussion forums, corporate pages in social networks, corporate blogs et cetera, which enable customers and producers to interact with each other. Such VCEs can be in different forms depending on the customer's role, played as product conceptualist, product designer, product tester, product supporter and product marketer. Interactions by customers concerning VCEs always return them as an online experience and relationship marketing is an outcome of online customer experience. The initial model of this study was developed using this theory and the study attempts to examine the impact of customer interactions on the nature of customer relationships with firms using product support oriented VCEs of the tourist hotels in Sri Lanka. The research analysis was based on 52 tourist hotels from five-star to two-star by following the purposive sampling technique.